Joshua Morse Marketing
Whitepapers
Give your team the best chance to sell with sales materials like data sheets and product guides.
Advertising
Tell how your business solves real-world problems, helping you win new clients along the way.
Social Media
Tell how your business solves real-world problems, helping you win new clients along the way.
My job is to help you get your product right, and your story straight.
THERE ARE 5 STEPS
Marketing Strategy vs Marketing Plan
Marketing Strategy vs Marketing Plan
Marketing Strategy is your big-picture approach. It’s the overarching vision that defines how you’ll position your business, differentiate from competitors, and attract your ideal customers. It includes key elements like your target audience, brand positioning, value proposition, and long-term objectives.
Marketing Plan is the detailed execution of that strategy. It outlines the specific campaigns, tactics, channels, and timelines needed to achieve your strategic goals. This includes content plans, advertising schedules, budgets, and performance tracking.
Think of your marketing strategy as the map and your marketing plan as the itinerary. One sets the direction, the other ensures you get there
Competitor Research
Knowing your competition is key to staying ahead, especially if you’re in the business of making and selling products.
We’ll uncover where your competitors excel and where they’re vulnerable, opening up new opportunities for you.
This includes price benchmarking to ensure you’re competitive while maximising profit.
Competitor analyses start at £3,750, giving you the insights to not just keep up, but pull ahead of the pack.
Marketing Audit
Is your marketing delivering? If not, an audit reveals what’s working, what’s not, and where to improve.
I’ll dive into your channels, messaging, and competitors, uncovering quick wins and long-term strategies to boost your results.
Costs depend on your business’s complexity with prices starting at just £2,250.
Competitor Research
Knowing your competition is key to staying ahead, especially if you’re in the business of making and selling products.
We’ll uncover where your competitors excel and where they’re vulnerable, opening up new opportunities for you.
This includes price benchmarking to ensure you’re competitive while maximising profit.
Competitor analyses start at £3,750, giving you the insights to not just keep up, but pull ahead of the pack.
Market Entry Study
think of entering new markets?
Marketing Strategy
Strategy shouldn’t be just ideas on paper.
For just £5,250, I’ll build you a costed and timed marketing plan ready for action.
You’ll have a strategic roadmap, monthly tracking, quick-win projects, and the processes and skills needed to scale your business.
Product Strategy
You need your products to make an impact from day one, and I’ll make sure they do.
Together, we’ll create a product strategy, complete with visual benchmarking tools, that drives both new development and category management of existing ranges.
With in-depth competitor research and smart pricing, your products will be set up for success.
Prices start at £2,250.
Marketing Foundations
With your marketing strategy agreed, you'll need to produce the core content which will drive sales.
Brochures
If you're looking to create brochures that highlight your offerings, I design materials that are not only visually striking but also clearly communicate your value to potential clients.
Sales Collateral
I develop datasheets, product guides, and other sales materials to arm your team with the tools they need to close deals and showcase your strengths.
Case Studies
Turn your customer success stories into powerful case studies that demonstrate how your business solves real-world problems, helping you win new clients.
Web Copy
I write clear, compelling web copy that reflects your brand and encourages visitors to take action.
Photography
I can help with photography of your people, places and products.
Marketing Activity
Once you have your core marketing machine firing on all cyclinders, it's important to keep producing content matched to your customers - new and old - ongoing needs.
Blogs
I craft blogs and articles for publications that engage readers and position you as a thought leader in your industry. Whether it's a deep dive into industry trends or a quick, engaging post, I'll help you connect with your audience.
Articles
I craft blogs and articles for publications that engage readers and position you as a thought leader in your industry. Whether it's a deep dive into industry trends or a quick, engaging post, I'll help you connect with your audience.
Product Launches
Need help launching your new product? I can guide you through every step of the process, from defining your target audience to crafting the perfect messaging and developing a go-to-market strategy.
Whitepapers
For more in-depth thought leadership, I create whitepapers that showcase your expertise and provide valuable insights to your target audience.
These are perfect for educating your audience and building trust in complex markets.
Social Media
Social media is just one piece of the puzzle in a successful marketing programme. While it’s an important tool for building brand awareness and engagement, it’s not the only one that matters—especially in complex B2B sales. I can help you integrate social media into a broader strategy that includes targeted campaigns, compelling content, and multi-channel approaches to reach the right decision-makers and drive results.
Marketing Mentor
Looking for an outside perspective to take your marketing to the next level? I offer mentoring for marketers at all stages, bringing a fresh, objective view to help you tackle challenges. Monthly calls can help review progress, create action plans, and keep you on track.
Inspiration Days
Is your marketing or product team feeling stuck? My Inspiration Days are designed to unlock creativity and energise your team. Whether it’s a new product, campaign, or fresh ideas you need, we’ll explore new opportunities and tackle challenges from fresh angles. By day’s end, you’ll leave with actionable ideas and a clear direction.
Marketing Training
One-to-many sessions taking on and owning your teams development challenges. Whether it's bringing the energy in an hour, or working together long-ter,
If you’re looking to sharpen your team’s skills, I offer storytelling and product marketing courses exclusively through B2B Marketing.
I can also tailor bespoke courses to meet your specific needs, whether delivered online or in-house.
You’ll walk away with actionable insights that you can put into practice immediately.
Fractional CMO
If you’re ready to take your business to the next level but don’t yet need a full-time marketing leader, I offer Fractional CMO services at £750 per day.
This gives you access to high-level marketing expertise on a flexible basis, offering real return on investment as you move from startup to scale-up.
It’s time for clear, no-nonsense marketing. No jargon, just straight talk.
Your awesome website
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Takimata sanctus
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© Joshua Morse Marketing Limited 2025.
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