Call me now on 0775 338 6064 or email joshua@joshuamorse.co.uk

 

 

May Contain opportunity

I recently helped write a new website for my client Contain.

 

Contain gives outdoor spaces something to shout about with crowd drawing stores, restaurants and more.


From drawing board to drawing crowds. Contain manages it all. We bring brands and landlords together. Adding our own creatively designed retail units made from shipping containers and taking care of every detail. We're faster, more cost effective and infinitely more flexible than bricks and mortar. That empty space, just became your biggest asset.

 

http://containretail.co.uk/

 

 

Storytelling success

I enjoyed a really fun day in London running my Storytelling course with B2B Marketing in March 2016. With 9 delegates from a mix of creative and technical roles from both client side and agency - all were united in the challenge of building compelling stories for a B2B audience.

 

All of the delegates left positive feedback - including:

 

"Joshua was excellent at helping put all of the examples in context for every delegate so they could see how it is relevant to their B2B market"

Marketing Manager - Healthcare Technologies

 

"Well worth taking a day out for"

Marketing Manager - Telecoms Giant

 

"Well structured, great content, interesting concepts"

Head of Design - Leading Out Of Home Advertising Agency

 

The course will run again 20th October 2016 visit B2B Marketing to book your place

 

Great Scot

I’m excited to be working with Scottish Enterprise on a value propositions workshop arranged by my friends at B2B Marketing Training. It's going to be amazing fun making a bespoke version of my training course especially for this important audience.

 

Unlock your storytelling potential

 

Storytelling is sometimes neglected in B2B marketing. It shouldn't be – it can be a highly effective tool. I created a how to guide for B2B marketers which has been published by B2B Marketing.

 

B2B Marketing have the following to say:

 

This best practice guide, produced in partnership with marketing consultant and B2B trainer Joshua Morse, is a complete resource for any B2B marketer looking to fulfil their storytelling potential. It contains in-depth advice and practical examples that will help B2B marketers from all sectors find and tell the stories that will capture the attention of their audience.

 

This guide will help you: 

  • Find your stories, establish what matters, and target the right audience. 
  • Come up with creative ways to build interest. 
  • Write arresting headlines that will pull readers in. 
  • Structure your stories and bring them to life. 

 

"The biggest hurdle we B2B marketers often face is convincing ourselves we have a story worth telling. The fact is we all do. Behind every brand, product and idea is a story." Joshua Morse

 

Find out more: https://www.b2bmarketing.net/member-resources/unlock-your-storytelling-potential

 

This best practice guide, produced in partnership with marketing consultant and B2B trainer Joshua Morse, is a complete resource for any B2B marketer looking to fulfil their storytelling potential. It contains in-depth advice and practical examples that will help B2B marketers from all sectors find and tell the stories that will capture the attention of their audience.

 

This guide will help you: 

  • Find your stories, establish what matters, and target the right audience. 
  • Come up with creative ways to build interest. 
  • Write arresting headlines that will pull readers in. 
  • Structure your stories and bring them to life. 
- See more at: https://www.b2bmarketing.net/member-resources/unlock-your-storytelling-potential#sthash.HEtVJtgo.dpuf

Are you sitting comfortably?

I'm running another course in London in March with my friends at B2B Marketing. This time around the topic of storytelling in business-to-business marketing.

 

Developed to help B2B marketers find the stories within their business, and create interest for their audience. Ideally suited for people new to B2B storytelling, or who have experience but are yet to find the perfect framework to structure their content. It will equip delegates with a clear, logical approach to story writing which can be replicated time and again. This is not a creative writing course; it provides a framework on which you can hang your words to make them more engaging.  

 

Learning objective:

Learn how to identify the powerful stories in your business. Transform your basic stories with simple tricks to add magic. Apply a classic storytelling structure to bring it all to life.

 

Competencies developed:

  • Find stories worth telling
  • Target the right audience
  • Make a good story great
  • Structure your story for maximum impact

 

The course is running on 3rd March 2016 and can be booked here: https://www.b2bmarketing.net/

 

 

Value propositions - back by popular demand!

 

After receiving glowing feedback I will be re-running my course on Value Propositions in London in February 2016.

 

The best value propositions are short, specific, and simple. They show a single big benefit which makes people sit-up and listen. They spell out precisely who your offer is for, what pain it addresses, and how it helps in a unique way.

 

Contact the good people at B2B Marketing to book your spot: https://www.b2bmarketing.net/

 

 

Activ - take control of ISO

 

I've been working with the good people at Activ to deliver a new look for their brand. We've now rolled this out to a new website along with several printed brochures and other materials.

 

See the new look website here: http://www.myactiv.co.uk

Building a better value proposition

Value Propositions create a compelling message which explains what you do in a language your customer understands. I'm running a course in October 2015 to help B2B Marketers define, evaluate and build better value propositions. 

 

Learning objective:

Define, evaluate and build game changing value propositions for products and services.

 

Competencies developed:

  • Understand why a value proposition is critical in B2B
  • Identify, filter and define customer pain points to address
  • Techniques to improve customer understanding through research
  • Critique ideas against the customer problem
  • Evaluate strategic alternatives to focus on incremental opportunities
  • Build a powerful value proposition for your own business 

 

Find out more: https://www.b2bmarketing.net/

I am delighted to announce that I am now working with Bryony Thomas, the Watertight Marketer. As well as continuing my existing work under my Provocative Innovation methodology, adding the Watertight Marketing process and range of products will really step up the value I can offer to clients.

 

Bryony’s Watertight methodology shines out as a no-nonsense approach to marketing which ensures clients build a watertight foundation for profitable business and a smooth customer journey, before the taps of awareness are turned on.

 

Watertight Marketing:

 

  • CIM Book of the Month, November 2013
  • Winner - National Indie Excellence Awards, 2014
  • Finalist - Small Business Marketing Book Awards, 2014
  • Amazon Top 20 Best Sellers for nearly two years

 

An approach best summed up by Dave James of Ascentor, who described Watertight Marketing as a “revelation and a relief”.

 

Learn lots more about Watertight Marketing and benefit from scores of useful resources at www.watertightmarketing.com

 

A beautiful new residential brochure for Brintons, featuring dozens of new designs including the one above from Timorous Beasties.

 

I lead the agency selection and appointment of Brown Dog for the creative and was involved throughout the project. And, if you really squint, you can spot my cameo on page 2.

 

Brintons Residential Brochure April 2014
Click the PDF to see for yourself.
Brintons Residential Brochure April 2014[...]
Adobe Acrobat document [5.4 MB]

Yep you guessed it.... its 2014 so that means I'll be covering 2014 miles under my own steam. Hopefully raising a few pennies along the way. If you want to get involved you'd be more than welcome.

 

January 2014

Yikes! I've just volunteered to dress up as a sheep and handover a giant cheque live on BBC Children in Need next Friday night! I'm sure it will be a great night! What could possibly go wrong?!

 

October 2013

I've just delivered a short film on Brintons Healthcare Carpets, my first major launch with the brand. I scripted it and the excellent Bexmedia took care of the rest. Feedback received at Brintons global leadership conference was exceptional. This is recognised as highly effective communication achieved within tight timescales and budgets.

2013 challenge

Now the sun is shining, intermittently at least, what better time to get fit and raise a few pennies for a great cause. All you need to do is travel 2,013 miles under your own steam, by the end of 2013.

Cycle, Run, Hop, Skip, Walk, Row, whatever you like! You can do it all one way or mix it up, do it with friends or all on your own. 

You are welcome to join us on some (vaguely) organised events, do your own thing altogether, or simply sponsor us if you're feeling too lazy to get involved yourself. Whichever way suits you best it would be great to have your support.

 

Now go and dig out your trainers!

 

April 2013

Socialise with MorseMktg

You can now catch up with all the latest Gossip by following me on Twitter, stalking me on Facebook or connecting on LinkedIn.

 

Just search MorseMktg on any of the platforms, or click the links above.

 

  • LinkedIn: will be strictly business 
  • Facebook: will be for the fun stuff
  • Twitter: will be somewhere in between 

So pick whichever one suits you best, or go for super stalker status and join me on all three. I'll take it as a compliment, promise.

 

February 2013

 

Coming out to play?

 

I am building a network of fellow freelancers who want to join me in my joyful mission to spread creative cheer and commercial success nationwide.

 

Whether you're a techie, a felt tip, a snapper, a researcher, a planner or just a dreamer - say hi and let's see if we can help each other out.

 

What have you got to lose?

 

January 2013 

What's new?

Check out the shiny, new and beautiful brochure I helped create for Brintons with their talented in-house team and creative agency Brown Dog.

Socialise

Print Print | Sitemap
© Joshua Morse Marketing Limited 2012 - 2016