Free downloads from the blog archive

Please feel free to use and reproduce these however you like. Read them, copy them, fold them up and fix a wobbly table with them... whatever helps.


Provocative Innovation: 9 questions
Thought provoking questions to help identify areas for focus through new product or service innovation.
Content: Provocative Innovation, change management, product innovation, service innovation.
Provocative Innovation - 9 questions on [...]
Adobe Acrobat document [367.8 KB]
Change management: make the new way of doing things simply; 'the way we do things around here'
Loosely based on Kotters change management methodologies; an insight into how to make change constant and cheerful.
Content: change management, communication, leadership, Kotter.
Make the new way of doing things simply;[...]
Adobe Acrobat document [119.3 KB]
Marketing strategy: What is marketing? 50% common sense, 50% bullshit, 50% statistics that don't add up?
Tongue in cheek discussion of why a qualified marketing professional is the best person to help with your strategy.
Content: definition of marketing, marketing strategy, business strategy.
What is marketing - 09 FEB 2013.pdf
Adobe Acrobat document [111.4 KB]
Marketing communications: Don't bore your customers by talking about innovation, show them a tangible benefit
Innovation is a critical in almost every business strategy, but the best marketing communications get straight to the benefit.
Content: product innovation, service innovation, marketing communications
Don't bore your customers by talking abo[...]
Adobe Acrobat document [110.1 KB]
Product marketing: Boeing Dreamliner reminds us of the first rule of product marketing
Product marketing rule number one: if you wouldn't sell one to your granny, don't launch it.
Content: product marketing, innovation, infant product failure, reputational damage.
Dreamliner reminds us of the first rule [...]
Adobe Acrobat document [114.7 KB]
Business strategy: the golden age of the album, the dark days of marketing
Dodgy marketing strategies undermined the creative halcyon days of the music industry.
Content: business strategy, tactics, ethics, market data, resistance to change, product innovation.
The Golden Age of the Album - 09 FEB 201[...]
Adobe Acrobat document [118.4 KB]

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