The year is 2012 and a choking pessimism grips the nation. The London olympic games are just around the corner, and they are widely expected to expose everything that is wrong with modern Britain. 

And yet, the opposite happens. The clouds part. The stadiums bounce. And for a few golden weeks, Britain feels bold, capable, and full of possibility. 

And sometime in that giddy summer, I asked myself: 'what if I aimed higher, too?'  

Up until then, I’d followed a solid corporate path—market research, then product marketing for leading consumer brands. It was safe. It was predictable. And it was sadly missing something.  

Today, I work across industries, from pizza to precision robotics, from supermarkets to superyachts. 

Every client, every project, every challenge is different. But my job is always the same: helping people feel the world is full of possibility, just like we felt in 2012.